Job Description

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Job Description:

The Health Plan Sales Chief is accountable for achieving the membership growth objectives of Aspire Health Plan’s (Aspire) Medicare Advantage Prescription Drug plans, as well as supporting the expansion and growth of other business lines of the company as may be directed by the Board of Directors in the future.  As a member of the Aspire’s senior management team, this position is expected to be an active participant in the development and execution of Aspire’s strategic and tactical planning to include but not limited to budgeting and personnel management. Duties include setting targets for, and working in collaboration with the parent organizations’ Communication and Marketing Departments in the development and production of all marketing and advertising materials; assisting with promotional activities and events; participating in strategic development of the plan’s product development, marketing and sales functions; ensuring sales targets are met; and general business development related to membership growth. The Health Plan Sales Chief reports to the Chief Operating Officer (COO) of Aspire.


  • Responsible for achieving growth targets that support the company’s strategic goals and long term financial plan.
  • Takes a key leadership role in the annual product design and bidding process with CMS for the Medicare Advantage plan portfolio, providing sales and marketing input into product design that will support the growth objectives of the company.
  • Responsible for designing and implementing the annual marketing and sales plan for Medicare Advantage programs.  
  • Responsible for establishing product and market-related content, and working in collaboration with the parent organizations’ Communication and Marketing Departments who will take responsibility for graphic design, print production and placement of marketing and benefit disclosure materials. Will work with employees at all levels of the company to collect requirements for sales materials, advising them on best practices and methods for achieving their desired communication objectives.
  • Responsible for the health plan’s online and digital experience for lead generation and customer journey.  Manage the Plan Website including the Blog and related Content Member Portal, online enrollment application, CRM, and all social media platforms.
  • Ensures compliance with all State and Federal requirements governing a Department of Managed Healthcare (DMHC) Knox Keene licensed health plan and Centers for Medicare & Medicaid Services (CMS) approved Medicare Advantage organizations as it relates to marketing, advertising and sales. Manages the review and submission of all marketing and advertising-related materials to the respective regulatory agencies, utilizing their platform such as HPMS in the case of CMS.
  • Provides leadership and direction to sales and account management staff that fosters a collaborative team environment focused on achieving stated goals while assuring industry-leading member experience that results in customer loyalty and long term retention.
  • Develops budgets and manages acquisition costs relative to approved budgets for the Marketing, Sales and Retention departments.


  • Strong sales, marketing and digital competencies
  • Innovative:  Can think "outside of the box" and remains open to new sales and retention approaches.
  • Results focus and initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
  • Ethics and integrity: Earns others’ trust and respect through consistent honesty and professionalism in all interactions.
  • Influences others: Influences others to be excited and committed to furthering the organization’s objectives.
  • Teamwork: Promotes cooperation and commitment within a team to achieve goals and deliverables.
  • Coaching and mentoring: Enables co-workers and employees to grow and succeed through feedback, instruction, and encouragement.
  • Planning and organizing: Coordinates ideas and resources to achieve goals.


  • Bachelor’s or higher degree in marketing, business administration, communications or other related field preferred.
  • Minimum 5 years of experience in sales and marketing management position(s) for a successful health plan with products in the government sector.
  • Life and disability insurance license issued by the California Department of Insurance is required.
  • Experience working with Medicare benefits and CMS requirements for marketing, advertising and sales.
  • Exceptional written and verbal communication skills to develop and write content, edit copy, and conduct presentations.
  • Demonstrated ability to work collaboratively in a matrixed organization, to influence others, collaborate with internal and external contacts, and negotiate for desired outcomes.
  • Must possess valid California driver’s license and clean Department of Motor Vehicles record.

Benefits                      Competitive benefit plan

Salary                         Commensurate with experience

Aspire Health Plan is an equal opportunity employer.

Assigned Work Hours:

Position Type:


Application Instructions

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